Back to Basics

Let’s get back to basics, and start from the beginning with what may be the most generic, widespread question when people see Olive Branch I.T.; What is “I.T.”? Well, I.T., or Information Technology, is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data,[1] often in the context of a business or other enterprise.

The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several industries are associated with information technology, including computer hardware, software, electronics, semiconductors, internet, telecom equipment, engineering, healthcare, e-commerce and computer services.

And, let’s be honest-The backbone of any corporation or business, large or small, is the information technology it relies on every day to make its business run. At Olive Branch I.T., Information technology is our only business and we are experts in the field of both IT engineering as well as providing technical support to our clients. We will understand exactly how the IT equipment you use is set up, how it functions to help your employees do their job, and how it helps you to conduct your day to day business. We will know if it is the most efficient system for you and how and where it can be improved to make your business run more effectively.

The technicians at Olive Branch IT are all highly trained and stay on top of the changes in hardware and software before they are even released to the open market. We also understand where and when new technology is needed, and where and when it is not. We can come look at your existing network and help you decide if it is really working for your business, or if your business is working for your network. We will suggest improvements if we find any and then let you decide.

So why is Information Technology important, and how does it affect your business? According to Small Business.Chron, there are 6 different business objectives to Information Technology:

Product Development
Information technology can speed up the time it takes new products to reach the market. Companies can write product requirement documents by gathering market intelligence from proprietary databases, customers and sales representatives. Computer-assisted design and manufacturing software speed up decision making, while collaborative technologies allow global teams to work on different components of a product simultaneously. From innovations in microprocessors to efficient drug delivery systems, information technology helps businesses respond quickly to changing customer requirements.

Stakeholder Integration
Stakeholder integration is another important objective of information technology. Using global 24/7 interconnectivity, a customer service call originating in Des Moines, Iowa, ends up in a call center in Manila, Philippines, where a service agent could look up the relevant information on severs based in corporate headquarters in Dallas, Texas, or in Frankfurt, Germany. Public companies use their investor relations websites to communicate with shareholders, research analysts and other market participants.
Related Reading: Why Is It Important to Keep Abreast of Technology Trends When Running an E-Business?

Process Improvement
Process improvement is another key IT business objective. Enterprise resource planning (ERP) systems allow managers to review sales, costs and other operating metrics on one integrated software platform, usually in real time. An ERP system may replace dozens of legacy systems for finance, human resources and other functional areas, thus making internal processes more efficient and cost-effective.

Cost Efficiencies
Although the initial IT implementation costs can be substantial, the resulting long-term cost savings are usually worth the investment. IT allows companies to reduce transaction and implementation costs. For example, the cost of a desktop computer today is a fraction of what it was in the early 1980s, and yet the computers are considerably more powerful. IT-based productivity solutions, from word processing to email, have allowed companies to save on the costs of duplication and postage, while maintaining and improving product quality and customer service.

Competitive Advantage
Cost savings, rapid product development and process improvements help companies gain and maintain a competitive advantage in the marketplace. If a smartphone competitor announces a new device with innovative touch-screen features, the competitors must quickly follow suit with similar products or risk losing market share. Companies can use rapid prototyping, software simulations and other IT-based systems to bring a product to market cost effectively and quickly.

Companies that survive in a competitive environment usually have the operational and financial flexibility to grow locally and then internationally. IT is at the core of operating models essential for globalization, such as telecommuting and outsourcing. A company can outsource most of its noncore functions, such as human resources and finances, to offshore companies and use network technologies to stay in contact with its overseas employees, customers and suppliers.

For more information in regards to the services Olive Branch, I.T. can offer you and/or your business, visit our website today at, or call our office at 321-288-0793.

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